The sheriff in Rubber makes it abundantly clear early on in the film that many things happen in movies for "no reason". Whether it's the color of E.T.'s skin, or how two characters just happen to fall in love, there isn't any definitive reason as to why this happens. So, if it wasn't made crystal clear enough already, Rubber is a tribute to "no reason".
The film's universe, in which a tire becomes sentient and goes on a telekinetic killing spree, plays out like a movie within itself, complete with the spectators watching the story unfold through binoculars. Unlike those watching the movie at home, the spectators never question how a tire just happens to get up and start rolling on its own and makes a rattling noise before it breaks things and causes peoples' heads to explode. The whole film, including the bits with the spectators, serves as an experiment in surrealism. It really doesn't ever have to explain anything, as it's already done in the beginning. There is absolutely no reason as to why a tire would get up and kill people, yet it's happening.
That being said, there is one aspect of Rubber that leaves one scratching their head. Those involved in the showing of the tire's antics effectively kill off the spectators with poisoned food to end the movie early. One of the people behind this ends up eating the food themselves and succumbing to the poison. This seems utterly pointless in a film already dedicated to not making sense. And then, when the tire isn't onscreen, the sheriff adds some added exposition that isn't all too necessary.
Rubber is an amusing attempt at a surreal black comedy, but at times, it becomes so wrapped up in its absurdity that it's hard to fully enjoy.
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